36Kr (NASDAQ: KRKRGet a rating) and Bread Financial (NYSE: BFHGet a rating) are both business services companies, but which company is superior? We’ll compare the two companies based on earnings strength, valuation, dividends, profitability, analyst recommendations, institutional ownership and risk.

Benefits and evaluation

This table compares the revenue, earnings per share and valuation of 36Kr and Bread Financial.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
36Kr $49.71 million 0.91 -$13.88 million ($0.06) -19.00
bread financial $3.27 billion 0.61 $801.00 million $14.48 2.79

Bread Financial has revenues and profits above 36Kr. 36Kr is trading at a lower price-to-earnings ratio than Bread Financial, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

99.4% of Bread Financial shares are held by institutional investors. 0.2% of Bread Financial shares are held by insiders. Strong institutional ownership indicates that large money managers, endowments, and hedge funds believe a company is poised for long-term growth.

Risk and Volatility

36Kr has a beta of 0.57, indicating its stock price is 43% less volatile than the S&P 500. In comparison, Bread Financial has a beta of 2.06, indicating its stock price is 106% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and price targets for 36Kr and Bread Financial, as reported by MarketBeat.com.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
36Kr 0 0 1 0 3.00
bread financial 0 1 0 0 2.00

36Kr currently has a consensus target price of $6.00, indicating a potential upside of 426.32%. Bread Financial has a consensus target price of $63.00, indicating a potential upside of 55.94%. Given the stronger consensus rating of 36Kr and the higher possible upside, analysts clearly believe that 36Kr is more favorable than Bread Financial.


This table compares the net margins, return on equity and return on assets of 36Kr and Bread Financial.

Net margins Return on equity return on assets
36Kr -5.01% -5.18% -3.31%
bread financial 18.26% 36.46% 3.63%


Bread Financial beats 36Kr on 10 out of 14 factors compared between the two stocks.

About 36Kr

(Get a rating)

36Kr Holdings Inc. provides business content and services in the People’s Republic of China. He creates and distributes various content, including insightful company reports and timely market updates, as well as editorials and commentary in various industries, such as technology, consumer and retail, and healthcare. . The Company’s business services include online advertising services; corporate value-added services, such as integrated marketing, publicity agent, offline events and consulting services; and underwriting services to individuals, institutional investors and corporations. 36Kr Holdings Inc. was founded in 2010 and is based in Beijing, People’s Republic of China.

About Financière du Pain

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Bread Financial Holdings, Inc. provides payment and term lending technology solutions to customers and consumer industries in North America. It provides credit card and other loan financing services, including risk management solutions, account creation and financing services for approximately 130 private label and co-branded credit card programs, as well as through the through Bread partnerships to approximately 500 small and medium enterprises. merchants; and Comenity branded general purpose cash back credit. The Company also manages and administers the loans it issues for private label, co-branded and general purpose credit card programs and Bread BNPL products (installment loans, split payment); and provides marketing, data and analytics services. Additionally, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promoting credit payment options earlier in the shopping experience. Additionally, the company, through Bread, a digital payment platform and robust suite of application programming interfaces, enables merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split payment solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio .

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